Website Gears
Our websites are built to be the foundation of successful marketing campaigns and strategies. We understand the great trade off that business owners face when thinking about websites – “Can it be professional and affordable while also finding and selling to customers?” The answer is YES. With The Marketing Lab’s help, your website can be a top performing member of your sales staff.

You can look at a website as a strong base for the building blocks to come. Budgets, timing, and business needs dictate the start of the website build and then we create a foundation that has the ability to grow and shift with your company.

Many clients start with our basic package and additions such as:

  • Landing pages
  • eNewsletters
  • High-level FAQs
  • Portfolios
All website packages include:

  • Domain registration and website hosting for one domain
  • Site structure plan
  • Professional graphic design
  • Installation of analytics and websmaster tools
  • DIY-friendly content updating
  • SEO-friendly coding
  • Built-in RSS for easy integration with other technologies
  • Free client education sessions for one year

Packages

  • Starting Price
  • Number of Pages
  • Content
  • Images
  • Template
  • Mobile-ReadySmartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. s of 2014 a study shows 70% of task completion happens within one hour on mobile sites, meaning that people are often browsing on the web with intent — they're looking to do something, buy something or go somewhere. So your website better be readable on handheld devices.
  • BlogA blog is similar to an article that it is more informal in tone. A blog will often allow users to navigate posts by date, category and tags, and showcase blog authors with thumbnails. Invite feedback via comment forms – these can be pre- or post-moderated.
  • RSSAll business websites should ideally have a news centre to publish keyword-rich updates on a regular basis. Frequency of updates boosts your Google crawl rate. News articles can also be populated with automated release and expiration dates for timed promotions and seasonal announcements. Include an RSS feed so users can subscribe to updates.
  • Contact FormA contact form allows users to send queries directly to your inbox. This can contain fields pertinent to your offering. For example, if you deal with solar products, ask people to specify the size of their geyser as part of their enquiry. Include an autoresponder.
  • Image galleriesImage galleries are a great way to showcase projects, portfolios, events, facilities and products.
  • eCommerceSell your products via an ecommerce platform with shopping cart and payment gateway integration. This platform may also be suitable for service-based agencies who sell service packages, training courses and seminars. An ecommerce platform can streamline your existing processes by generating automated invoices and user notifications.
  • Events CalendarA calendar is a great way to showcase events. Users can typically browse event detail pages with information on pricing, venues and speakers. This is often integrated with an online RSVP form and payment system.
  • ForumA discussion forum is a great way to encourage two-way communication with your users. Forums can be used for training, technical support, tips, topical debates and feedback.
  • Quote FormQuotations can be streamlined with an online quote form that captures client data and requirements. Enquiries can be coded to send to the relevant departments directly, based on the product or service selected.
  • Twitter FeedA twitter feed – embedded on your home or news page – is a great way to share short bursts of updates. It can also be used for emergency announcements (like phone lines being down) or technical support. Invite visitors to follow your corporate twitter account.
  • Facebook FeedA Facebook feed – embedded on your home or news page – is a great way to share short bursts of updates. It can also be used for emergency announcements (like phone lines being down) or technical support. Invite visitors to follow your corporate Facebook account.
  • Newsletter Subscription FormAllow visitors to subscribe to your HTML newsletter via an online subscription form. This will be integrated with your email database for automated subscription and un-subscription.
  • Members Only AreaSet up member registration and logins for websites with password protected areas. This may apply to ecommerce websites, or community sites with member-restricted resources, profile pages and discussion forums. Registrations can be moderated via email.
  • Knowledge baseA knowledge base is a repository of articles on a specific topic, like an online help desk. This is often built with advanced search to allow users to filter results by various categories.

Basic

  • $3000
  • 5-10
  • Loaded
  • LoadedAdditional images are $35 to $75 depending on size and rights of usage.
  • Customized
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • No
  • Starting at $150
  • Starting at $300
  • Starting at $150
  • Additional $50
  • Additional $50
  • Starting at $50
  • Starting at $100
  • Starting at $50

Small Business

  • $5500
  • 10-25
  • Write or Edit up to 10 pages
  • 1 purchase per pageAdditional images are $35 to $75 depending on size and rights of usage.
  • Customized
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • No
  • Starting at $150
  • Starting at $300
  • Included
  • Included
  • Included
  • Included
  • Starting at $100
  • Included

eCommerce Basic

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